NoMoreC promotes C-test
Since this summer, NoMoreC’s promotional team has deployed online ads to raise awareness among men who are at risk of Hepatitis C of the importance of testing themselves for HCV with the C-test. The C-test is an RNA-test that can be ordered online through NoMoreC and that can be taken at home 14 days after risky sex.
Through dating sites and apps such as Romeo, Grindr, Scruff and Recon, the C-test was promoted in banners aimed at visitors of popular MSM summer events. So far, banners have been published around Maspalomas Pride, London Fetish Week, Barcelona Circuit/the Cruise and Folsom Berlin. Curious men who click on the banner, are redirected to a specially designed NoMoreC page where they can find information about the C-test.
Next to that, a general advertisement to promote the C-test currently appears in multiple dating apps. The online promotion of the C-test will continue in the coming months and appears to have a positive effect on C-test sales.
To introduce the C-test to as many men as possible, NoMoreC temporarily offers the test at a discount. Normally a separate C-test costs 25 euros, but with the discount code THUIS the test can be ordered for only 15 euros. The discount is available until December 31st, 2018.
Photo C-test advertisement: © Barbra de Niet Photography