NoMoreC launches campaign aimed at visitors of gay events
Banners for Fetish Week London and Maspalomas Pride
Summer: the time of gay events and Prides. NoMoreC’s promotional team is therefore deploying targeted banners and other online advertisements until the end of September. The aim is to reach men with a risk of Hepatitis C who have had sex during one of the popular MSM summer events, and make them aware of the importance of testing for Hepatitis C upon their return.
Curious men who click on the banner, are redirected to a specially designed NoMoreC page. Here they can read information on the C-test, the RNA-test that can be ordered online through NoMoreC and that can be taken at home 14 days after risky sex. The banners appear online two weeks after each event. So far, banners have been created for Fetish Week London and Maspalomas Pride in Gran Canaria. Banners for Barcelona Circuit and Berlin Folsom will follow. The banners are placed on the gay dating apps and sites Romeo, Recon, Scruff and Grindr.